by Rob Fletcher
Rob Fletcher takes a peek inside and picks out some of the best interior print applications and projects from 2021…
Interior print remains one of the print industry’s key growth markets, with all sorts of clever and creative applications being created for use in a range of environments.
Whether it is an eye-catching set of floor graphics in a shopping mall, or gigantic window graphics towering down over passers-by, there is plenty of innovation around in this segment.
Here are our top 20 interior print applications of 2021…
Image courtesy of Kismet Decals
Designer: Kismet Decals
Description: Kismet Decals developed a new sticker product based on the popular Batman, Superman, and ‘Space Jam: A New Legacy’ properties. The wall stickers were available in three sizes, with the largest exceeding 6ft for certain designs.
Image courtesy of Eventureworks
Description: Eventureworks used Vista Display ST-117 polyester warp-knitted fabric from Soyang Europe to create a printed backdrop for Scottish transitional rock band Skerryvore. Printed on a Roland Texart XT 640 dye-sublimation printer, the backdrop travelled with the band to gigs across the UK, Denmark, Germany, the Netherlands and the US.
On the right track
Image courtesy of Avanti West Coast
Designer: Avanti West Coast
Description: Train company Avanti West Coast teamed up with the South East Lancashire Community Rail Partnership local artist Jess Riley to produce this colourful installation at Wigan North Western Station. The piece was designed as a special representation of the town.
Show what you can do
Image courtesy of Antalis
Designer: John Young Group
Description: Sign and graphics company John Young Group used Coala WallDesign NW from Antalis to completely overhaul the interior of its premises, converting it into a showroom for customers to see its services in person. The company used a Roland SG2-540 to print graphics resembling a castle interior, as well as prints for whiskey room and a snooker themed room.
Score a winner
Image courtesy of Links Signs
Designer: Links Signs
Description: Hastings-based Links Signs used Drytac Polar Grip to create a series of graphics at five London Underground stations to celebrate the Euro 2020 national team football tournament, part of which took place in England. The graphics included a football pitch and a design that integrated existing seating at the station to give the effect that fans were sat in stadium dugouts.
Ahead of the pack
Image courtesy of Signbox
Description: Signage solutions provider Signbox won a number of awards for its work with Pernod Ricard UK. The project included a range of 3D lettering and signage alongside of stunning wallpaper backdrops, all of which were printed on Signbox’s HP Latex Series printers.
And the Oscar goes to…
Image courtesy of Shutterstock
Description: Shutterstock launched its ninth annual Oscar Pop! poster series to celebrate the Best Picture nominees in the 93rd Academy Awards. Featured films included The Father, Judas and the Black Messiah and Promising Young Women.
Going green at Wembley
Image courtesy of MacroArt
Description: MacroArt installed more than 3,000sq m of graphics and signage at the EFL Papa John's Trophy Finals ‘Wembley Weekender’ held at Wembley Stadium in March 2021. The company used Kavalan, a PVC-free material from supplier CMYUK, ensuring the project was as green as possible.
Changing rooms with Llewelyn-Bowen
Image courtesy of wallpaperdirect
Designer: Laurence Llewelyn-Bowen / wallpaperdirect
Description: Laurence Llewelyn-Bowen, best known for his roles in UK interior design TV shows, launched a new range of printed wallpaper in the form of ‘Signature’. Included in the collection are designs such as ‘Club Tropicana’, ‘Copacobana’ and ‘Fantoosh’ (pictured).
Image courtesy of Genius Music Books
Designer: Tom Foolery
Description: Pop artist Tom Foolery, together with Genius Music Books, launched a special series of posters and apparel to commemorate the worldwide release of ‘Get Back’ Peter Jackson’s six-hour documentary about The Beatles. Each poster depicted a famous performance by the much-loved band.
Doing it for the kids
Image courtesy of Crate & Kids / Domino
Designer: Crate & Kids / Domino
Description: Crate & Kids partnered with leading home design authority Domino on a new product collaboration focused on interior décor for children’s rooms. Part of this included print products such as bed linen, cushion covers and wall art, some of which can be seen here.
Image courtesy of MacroArt
Designer: MacroArt / Nest Studios
Description: MacroArt features again for this interesting project that saw it link up with retail design expert Nest Studios to create a unique retail space and interior for luxury desserts brand Creams Café. The project included window and floor graphics, lightboxes, fabrics, neon lighting, dibond signage and graffiti work.
Celebrating graphic design
Image courtesy of Herman Miller
Designer: Herman Miller / Various
Description: Amy Auscherman, director of global archives and brand heritage at Herman Miller, resurfaced a range of the brand’s most famous designs through a series of printed posters. The 15 designs were created between 1949 and 1979.
Protect and decorate
Image courtesy of WCD
Description: Calgary-based WCD used Drytac Protac AMP film with Microban antimicrobial protection to help prevent the spread of Covid-19 among workers at a local distributor’s warehouse, while also refreshing the interior of the building. The film was printed and applied to decorate the cafe and kitchen area, while the antimicrobial qualities of the film helped reduce the chance of mould growth and bacterial contamination on the surfaces.
Work of art
Image courtesy of Landor UK
Designer: Loreal Prystaj
Description: American artist Loreal Prystaj used Phototex self-adhesive fabric to produce an art installation for the ‘Around the Table’ exhibition at No.20 Arts Gallery in Islington, London. ‘Nude Pepper’ was displayed as an immersive kitchen space that invited viewers to “consume and be consumed” by its sights, scents, and sounds.
Hot and spicy!
Image courtesy of Lamin-8 Services
Designer: Lamin-8 Services
Description: Toronto’s Lamin-8 Services used Drytac's ReTac Smooth 75 polymeric PVC film to produce these colourful wall graphics for Mexican restaurant Jimmy Guaco’s. The eye-catching graphics were printed on an Epson S80670.
Leading Edge scores with Bradford City
Image courtesy of CMYUK
Designer: Leading Edge Signage and Graphics
Description: Leading Edge Signage and Graphics and CMYUK linked up with Bradford City, a football club in England’s League Two, to overhaul the interior of its Utilita Energy stadium. Leading Edge used Gecko Greyback PVC-free Kavalan from CMYUK to produce nine murals celebrating former players and famous moments in the club’s history.
Image courtesy of Sarah Barnard
Designer: Sarah Barnard
Description: Los Angeles-based designer Sarah Barnard last year launched Kale Tree Shop, a planet-friendly online store for green interior design products. Included in the range is an eco-friendly wallcovering in the form of Abutilon, boasting green features such as being PVC-free and are printed by water-based latex inks that carry the GREENGUARD Gold certification.
Industry members to keen to learn more about opportunities in the interior print market can drop in on the dedicated Printeriors section of the FESPA Global Print Expo 2022.
A celebration of interior design and decoration, this years’ Printeriors will be inspired by floral and fauna with artwork designed by Jaspar Goodall and curated by FESPA Textile Ambassador Debbie McKeegan.
For more information on Printeriors and the FESPA Global Print Expo 2022, please click here.
Discover the latest innovations and trends in interior printing at FESPA Global Print Expo 2022, Europe’s leading print and signage exhibition will reunite key industry professionals, enabling valuable networking and business building opportunities, supporting face-to-face conversations with suppliers and providing the opportunity to see the latest innovations and trends in speciality print. Register now and use the code FESG201 to receive a 30 euros discount and pay only 50 euros for your registration.